How your website affects your business

There are many ways a website can be used to a businesses advantage such as: as a sales & marketing tool; to provide customer support; as the actual product; for employee or project coordination & management; as a public relations tool; and so on. Each...

Designing for Print vs. Web

Graphic Designers and Web Designers (or Developers) are two entirely different “animals.” Sometimes you’ll find a person or firm who can do both, but often, they do not cross fields. Usually it’s a graphic design or marketing firm that has the in-house capability to...

Using Websites

GET A WEBSITE … If you don’t already have one, create a website with an address exactly matching or as close to your business’ name as possible. Most potential customers look for a website to learn more, BEFORE they call, even before they do a web-search or look you...

Getting Permission

Email Marketing sounds good, but I don’t have anyone to send to … This is usually the biggest obstacle to overcome when beginning a Permission-based EMAIL Marketing campaign. Well, Permission-based email cannot completely abandon the traditional method of...

Email Marketing Client Spews and Moves

Below is an article I wrote YEARS ago when I was in the business of email marketing (yes, back when it was brand new). I am sharing it because the experience is still valid today, this still goes on, and rereading this after all those years made me shake my head in...
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