by Tracy Renee | May 30, 2016 | Websites
There are many ways a website can be used to a businesses advantage such as: as a sales & marketing tool; to provide customer support; as the actual product; for employee or project coordination & management; as a public relations tool; and so on. Each...
by Tracy Renee | May 23, 2016 | Printing & Graphic Design
Graphic Designers and Web Designers (or Developers) are two entirely different “animals.” Sometimes you’ll find a person or firm who can do both, but often, they do not cross fields. Usually it’s a graphic design or marketing firm that has the in-house...
by Tracy Renee | May 16, 2016 | Websites
GET A WEBSITE … If you don’t already have one, create a website with an address exactly matching or as close to your business’ name as possible. Most potential customers look for a website to learn more, BEFORE they call, even before they do a web-search...
by Tracy Renee | May 9, 2016 | Email Marketing
Email Marketing sounds good, but I don’t have anyone to send to … This is usually the biggest obstacle to overcome when beginning a Permission-based EMAIL Marketing campaign. Well, Permission-based email cannot completely abandon the traditional method of...
by Tracy Renee | May 2, 2016 | Email Marketing
Well, here we are again, another edition. I hope you were looking forward to it as much as I was. If I did my job correctly, when you finished reading our last newsletter, you said something along the lines of … “geez, when does my next issue...
by Tracy Renee | Apr 25, 2016 | Email Marketing
Permission-based marketing is usually considered synonymous with email marketing but this is not really the case. Permission-based marketing is a lifestyle if you will … it’s a way of thinking, of looking at things and of business practices, not just...
by Tracy Renee | Apr 18, 2016 | Email Marketing
While everyone detests unsolicited email (i.e. spam) and those who proliferate it throughout the Internet, I still believe in email as a business tool. … HOW WE USE EMAIL … We use it in our daily communications, to communicate with our co-workers, clients...
by Tracy Renee | Apr 11, 2016 | Email Marketing
Below is an article I wrote YEARS ago when I was in the business of email marketing (yes, back when it was brand new). I am sharing it because the experience is still valid today, this still goes on, and rereading this after all those years made me shake my head in...
by Tracy Renee | Apr 4, 2016 | Virtual Working & Networking
The Internet has created an entirely new way of working and doing business … The Virtual Workplace. Many highly sought after employees and contractors have made the switch to working from their own business or home, and many companies have multiple locations...
by Tracy Renee | Mar 28, 2016 | Corporate Identity
I am often asked … “corporate identity?” – or – “you mean branding?” Well, in reality, these terms, while very similar, are not exactly the same thing. A businesses corporate identity is a structured set of parameters to which all materials used to promote or present...
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