Penny Wise, Pound Foolish

When you are a new business, or a small business, money is always tight. Many businesses such as yours, for reasons of their own, tend to limit what they’ll spend on sales and marketing to save money. What they should be doing is increasing those budgets. The more...
You and Your Website

You and Your Website

“Oh, Internet, Schminternet…” Without a website, in today’s day and age, your business will not be taken seriously. Customers will look for it. On your business card, on your stationery, in your brochure, during conversations, it will come up “do you have a website?”...
Standardizing Layouts

Standardizing Layouts

“Are you a creature of habit?” The more you can standardize the more options you have to save money AND you represent such a clear concise message from one piece of material to the next that your audience will begin to know and understand you, and your message, very...
Printing Secrets

Printing Secrets

“Oh my … you are soooo thrifty!!!” Get it inexpensively, on a budget, while still looking like you didn’t cut corners … there are many secrets to obtaining this goal. KEEP IT IN-HOUSE!!! One of the first things I stress to any small business, especially those just...

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